MADE is Bloomberg Originals’ short-documentary series on the people behind high-end craft, design, and bespoke production, profiling the makers responsible for some of the world’s most impressive custom creations. The series had clear international appeal, moving through stories rooted in places like Chicago, Florence, and Sweden while tapping into a global audience for luxury, process, and entrepreneurship. Distributed across Bloomberg’s premium video ecosystem, the work lived on Bloomberg.com, YouTube, Bloomberg TV, and major connected-TV platforms; Bloomberg said that ecosystem reached more than 30 million monthly streaming viewers in 2022 and grew to 62 million average monthly viewers cross-platform in 2024. On YouTube alone, standout MADE films such as How a $300,000 Speaker is Made and The Last Baseball-Glove Maker in America reached roughly 4.3 million and 3.4 million views. Made also won a Webby award in 2018.
I created and led MADE from the ground up, developing the original concept, setting the brand strategy, and evolving the series over time through performance analysis and editorial refinement. I oversaw a team of 10 producers, editors, and motion graphics artists, shaping each episode from development through delivery and ensuring a consistent creative identity across shoots in different locations around the world.
